Don't do what everyone else does and just use your title/employer for your LinkedIn headline. Your LinkedIn headline is valuable real estate and may be the only part of your profile that a recruiter or hiring manager actually looks at. (Note: You can use the 4-step formula whether you are happily employed or looking for a new role.) With each of these headlines, you immediately know what the person does, who they help, how they help them, and why they are credible. Certified by the American Council on Exercise. Personal Trainer who helps high school athletes get stronger and faster.Fundraising consultant who helps major non-profits raise more money.Featured on Fox/CBS/CNN (Note: this was my LinkedIn headline when this article was first published.) Executive Recruiter/Speaker/Author/who helps you create a better career.Step 4: Give PROOF that you are credible.Step 3: Say HOW you make their life/work better.Now that we have discussed what NOT to do, here is "The Ultimate LinkedIn Headline Formula" and an easy 4-step process (“what-who-how-proof”) that you can follow to create a much more powerful, attention-grabbing LinkedIn headline: You should be proactively seeking opportunities on your own. You should not be sitting back waiting for recruiters or hiring managers to find you anyway. Highlight your past achievements and future value instead. If you are out of work or looking for something new, don’t say that you are unemployed or “seeking new opportunities.” No matter why you are looking for something new, this looks desperate and undermines your value. Your LinkedIn headline seems desperate.Only include the name of your employer in your LinkedIn headline if you work for a very well-known, well-respected brand, only include your college's name in your LinkedIn headline if you attend(ed) a very well-respected school, and only include letters after your name if they are affiliated with a very well-respected degree or certification. Provide indisputable evidence for your value and credibility by highlighting an impressive achievement, honor, award, industry recognition, etc. Your LinkedIn headline makes you look boring.Avoid positioning yourself as a jack of all trades, or you will look like a master of none. Unless you work for a consulting firm, do you have any idea what an "Engagement Manager" does? If you have more than one role or job, try to create a central theme (if it makes sense) or focus on the one role/expertise that you want to be known for. Why don't they just refer to themselves as an "Executive Recruiter?" That's what they are. "Associate Principal" or "Engagement Manager"). Many of the people at my recruiting firm use their real job titles (i.e. Only include your exact job title if people will understand what it means. Whether you are an entrepreneur, a job-seeker, or a happily employed professional, be clear in explaining how you make other people/organizations better. If someone is confused about what you do, you will not be asked for clarification. Phrases like “Social Media Superstar or “Strategic Visionary” or "Magical Marketer" are not impressive or intriguing. Here are the 4 deadliest LinkedIn headline errors I see over and over: If your LinkedIn headline is like most, it’s actually making you look much less impressive than you really are. My estimate is that more than 95% of LinkedIn members just use their job title and company as their LinkedIn headline. As an Executive Recruiter, I generally scroll through hundreds of LinkedIn headlines and profiles every day.
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